Tag Archives: exact match domains

A more in-depth analysis of ‘exact match domains’ and what they can still be used for

An exact match domain name, or EMD, is a domain name which is immensely related to the information of your site and more particularly, precisely fits the key word when trying to find your articles, an individual uses. An exact match domain name may be kind of beverage, food, a place, business name or other things that the user may be hunting for. There’s a discussion regarding the effectiveness of precise match domain names. Indecisiveness about whether you require a precise match domain name prevent you from attaining the outcomes that you would like out of your web site as well as can cripple you. This short article will break through hysteria, the hype and myths about precise match domain names and provide you with the info that you should help make the best option for the web site domain name.

When you see it you understand a top level domain with the exact match. Diapers.com, CloudComputing.com, Rental.com and some other businesses all have precise match domain names. You almost certainly do not understand who possesses these domain names.

All these are just several instances of these giant corporations are employing precise match domain names possess and to target their marketplaces. These businesses wouldn’t buy a precise match domain name, unless the cost was worth the investment and understand precisely what they’re doing.

The Price Of Precise Match Domain Names

Precise match domain names are expensive. Yet, using a tiny imagination, you can nevertheless locate top level domain names going to get a speed that is routine.

You need to choose the domain name after which target the information to that particular key word. The thing about precise match domain names is the fact that in case you do not have associated content on your web site, the precise match domain name will not help you rate.

Primary Benefits to Precise Match Domain Names

There really are several primary reasons for you to get a precise match domain name.

For those who own a web site that does not target a particular market and sells several things, you might be better off purchasing a domain name that complements your company. By comparison, if that warehouse subsequently buys precise match domain names for every important section in the shop, that may help increase company. Precise match domain names have been that makes them much more precious and in limited supply.

Precise match domain names often rank higher for the particular key word in the domain name. On the other hand, the content has to fit because of this to function most efficiently. Popular opinion presumes when a popular domain name is owned by a web site, there has to be an important existence supporting the web site.

This could dramatically improve your readership. Also, precise match domain names names are hardly difficult to keep in mind first-time subscribers often come again and back again.

Key Word Fitting

At catching site that utilize techniques that use anchor text to keyword information a special page, Google is becoming more complex. Website owners have to diversify anchor text from seeming like it’s attempting to obtain the machine to prevent a web site. The top level domain name continues to be viewed as a valid strategy to bring according to a key word. Think of it as the greatest, overarching key word to your site. The key word makes any content that fits the domain name important and appears on each page. Also, it is possible to use subdomains to create added key words that are targeted. As an example, a site that sells camping gear may possess a different connected key word in the domain name, or a top level domain which includes camping. By including various kinds of camping gear subsequently, for subdomains, it is possible to additionally boost the Search Engine Optimization of the site.

Do Precise Match Domain Names Rank Higher?

As long as you follow fundamental Search Engine Optimization guidelines, the easy response is an emphatic yes. Nevertheless, there are a few reasons why this is actually the claim. Require two sites using publishing regimen, the same content, editorial standards and budget.

The caveat is the fact that this would only apply the top level domain match as well as in the event the key word the reader sought for. But if you’re able to get a precise match domain name with a key word that is top relevance, it may dramatically improve your ranks. However, you need to include the task to produce a successful web site that readers would like to go to.

The Good and Bad News

If it appears to easy that all you have to do is throw up some content that is useful, purchase a precise match domain name and bring in the traffic, you are completely correct. In 2010, a statement that has been devastating to those attempting to obtain the machine was made by Matt Cutts. He said that the change Google was planning to execute would effect precise match domain names with low quality content. It was supposed that the most effective content was supplied by an exact match domain name.

The good thing is the fact that should you can not afford an exact match domain name, you can compete with a web site that’s an exact match domain name. You make sure your content is well studied and useful to readers and can achieve this by composing better, longer posts.

Finally, the exact match domain name algorithm change influenced not many sites.

Closing Ideas

This goes to demonstrate that most people who invest in a exact match domain name also understand it must fill with high quality, engaging content. To sum up, an exact match domain name will probably assist your key word relevance and appeal that is important to readers, but it’s still the value as well as the content that you simply supply to readers that’s likely to make or break your web site.

Are Exact Match Domains Dead Now in 2014?

If you’ve been reading about Google Sniper, Bring The Fresh or anything to do with EMDs (Exact Match Domains) or ‘sniper’ sites then you will have heard something like this; ‘Sniper sites are dead’ or ‘are EMDs over now?’

Are Sniper Sites Dead?

Well, the simple answer in my personal opinion is no, they most certainly are not dead – they still work and they work well.

Are EMDs dead

This site and many others like it – those ranking for keyword phrases that are similar to the words in the domain name – are living proof that exact match domains and sniper sites can and do still work.

However, with so many changes to the way that Google ranks websites, you do need to be careful not to over-optimise your site – or it could be penalised and may then be blocked from the top 100 pages!

What are EMDs?

Just to clarify, an EMD is an ‘Exact Match Domain’ – a domain name that matches the key phrase or keyword you are targeting in the search engine results pages (SERPs).

For example, if you want to target the term ‘google sniper review’ and set up a site with the URL www.googlesniperreview.com that would be an EMD.

You don’t need it to be 100% exact though – you could almost as easily rank, all other factors being equal, www.googlesniperreviews.com or www.googlesniperreview101.com as well.

What has been happening with Google lately?

They have been changing their algorithm to reduce spam sites and irrelevant results in their SERPs.

One of the things they have been targeting is ‘over optimised sites’ – that is ones that seem to be too well optimised to a particular, often valuable, keyword or key phrase.

Google Logo

You will probably have seen recently the number of spammy affiliate sites that occupy much of the first page of results for a lot of key words – and then they all disappeared.

Well this has happened a few times since about 2010.  Google are believed to have been applying a penalty to sites that have been optimised too much Рfor example, sites with a key phrase in the domain, the URL, all over the page and as the anchor text for about 80% of the links pointing to the site.

If you are interested in a good example of the sort of sites I’m talking about, here is exactly the sort of thing they were trying to stop.

Does this mean that you cant use EMDs any more?

No – you just need to make sure you don’t over do it. ¬†Here is a helpful guide.

Do not:

    • use exactly the same key words for more than 10-20% of the links to the site
    • point all the links to one page
    • have over 2% target keyword density on the site
    • over use the same key words in the headlines
    • over use the same key phrases in the
    • build thousands of links a day to a brand new site

As long as you o not over optimise the site, it should be fine.

Google Sniper System

The Google Sniper method has been updated a number of times since the changes Google made – I’ve written a more detailed review of GS here, but in short it is a good method and if you want more detail about how to make profitable sites it certainly is the guide I recommend.